It automatically tracks your competitors' public Shopify storefronts — price changes, promotions and discounts, bestselling products, and new or restocked items — on a schedule, without you having to check manually.
Yes. Tracking works on any Shopify store's public product data, regardless of category — apparel, beauty, supplements, home goods, accessories, anything sold through Shopify. The product started apparel-focused; the underlying tracking has never been apparel-specific.
Time and consistency. Checking one or two competitors by hand is genuinely fine — you don't need software for that. Once you're watching five or more, manual checking means either missing changes or spending real hours on it every week. This checks continuously and only surfaces what actually changed.
Semrush's strength is SEO, ads, and traffic estimation. This is narrower and more specific: live product-level signals from Shopify stores — pricing, promo patterns, bestseller shifts, restocks — the kind of data general SEO/marketing tools don't track at all.
No. Everything tracked comes from data every Shopify store already publishes publicly — the same product feed that powers their own site search and apps. No login, no paywall, no private or gated data.
No. Adding a competitor doesn't contact them or notify them in any way — it's the same public data anyone gets by visiting their site.
Every 4 hours, automatically. You'll also get a weekly email summary even if you don't log in.
Currently Shopify-only — tracking relies on the public product-feed format that's specific to Shopify stores. Other platforms may be considered later.
Track 1 competitor free, with full features — the same price tracking, promo detection, bestseller tracking, and restock alerts as paid plans. No card required to start.
Paste their Shopify store URL. No setup or account needed on their end.